Banner ads are a popular form of online advertising that appear on webpages. They come in a number of sizes, from small, rectangular layouts to larger, eye-catching formats. Banner ads can be interactive, and they often feature images along with copy. Their primary purpose is to capture user interest and drive leads to a specific landing page.

Delving into the realm of ad network pricing can feel like venturing into a labyrinth. With diverse models vying for your attention, it's easy to get lost. This comprehensive guide aims to shed light on these intricate mechanisms, providing you with the knowledge to make wise decisions. We'll explore common pricing structures like impression-based